Determining Adoption of Agritech by Farmers in Rural Bangalore

Shwetha Kumari^*and Vineeth M

Department of Economics, Christ (Deemed to be University), Bangalore Yeshwanthpur Campus, Nagasandra, Near Tumkur Road, Bangalore, Karnataka.

Corresponding Author E-mail: shwetha.kumari@res.christuniversity.in

DOI : http://dx.doi.org/10.12944/CARJ.11.2.27

Abstract:

The use and dissemination of agricultural technology has sparked widespread attention across disciplines since it is seen as a solution to food shortages, low productivity, income, and yields in farming, particularly in developing nations such as India. As of mid-2021, there are approximately 226 AgriTech startups in Bangalore, Karnataka, out of 700 in India. The purpose of this study is to examine the factors (age, educational level, economic status, farmer category) that influence the adoption of AgriTech startups services in Karnataka's rural Bangalore district. This study was conducted in Byrasandra and Byadarahalli in Namangala taluk of Rural Bangalore among farmers who had adopted AgriTech and who had not adopted agritech services provided by agritech startups. A descriptive analysis such as chi square and cross tab was used to examine the objectives using a random sample of 100 farmers. From the result it was evident that farmer’s age, educational level, economic status and farmer category plays a significant role in the rural Bangalore uptake of AgriTech given by AgriTech startups. The study recommends the future studies on adoption of AgriTech in India to widen the range of variables used by researchers.

Keywords:

AgriTech; AgriTech start-ups; Adoption of technology; Challenges in agriculture; Digital agronomy; Indian agriculture

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