Innovative Agrotourism Trends- Maharashtra State as a Model for Cross-Cultural Tourism in India

Dhanashri S. Havale^1*, Chetan Chaudhari¹ and Smita Jadhav²

¹Dr. D. Y. Patil Vidyapeeth, Global Business School and Research Centre Pune, Maharashtra, India

²MBA Department, Dr. D. Y. Patil Institute of Technology, Pune, Maharashtra, India.

Corresponding Author E-mail: dhanashri.havale@dpu.edu.in

DOI : http://dx.doi.org/10.12944/CARJ.10.3.15

Abstract:

Both urban residents and farmers benefit from agro tourism. Farmers now have a second source of income, and family members now have a job opportunity. However, there are some issues with how such centers are being developed. Therefore, in order to advance and raise the income level of the farmers in Maharashtra, the government and other relevant authorities should try to support these activities. The study's goal was to investigate the difficulties that Konkan region agro-tourism centers faced⁵. It was noted that the Konkan division, the second-largest division in Maharashtra, has 33 agro tourism centers that have been successfully established (58.6 percent) Agro tourism businesses were established between 2008 and 2010, 22.2% of respondents were registered with the Maharashtra State Agro Tourism Co-operative Federation LTD (MART), but there was a lack of training for the industry (62.2%), poor communication skills (80%), a lack of coordination between the departments of agriculture and tourism (100.00%), and low levels of entrepreneurship (90.00%). (78 percent)⁴, utilizing a descriptive research methodology, primary and secondary data were collected using the questionnaire and observation as the main data collection tools. Journal articles, articles, websites, and other secondary data collection tools were used. 45 active agro tourism facilities in Maharashtra's Konkan region participated in the survey.

Keywords:

Agro tourism; Agribusiness enterprises; Cross-culture; Farmers; Maharashtra state

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