Socioeconomics Influencing Pesticide Management Practices in the Tribal Area of Maharashtra

Ashish Ashok Uikey^1* and Sharvari Patil²

¹Symbiosis Centre for Management Studies, Nagpur (A Constituent of Symbiosis International Deemed University, Pune) Maharashtra, India

²Department of Agri Business Management, MIMA Institute of Management, Pune, Maharashtra, India

Corresponding Author Email: ashishashokuikey@gmail.com

DOI : http://dx.doi.org/10.12944/CARJ.11.3.21

Abstract:

The current study was carried out in the Gadchiroli district of Maharashtra, India, where rice cultivation relies on pesticides. The study aims to identify challenges faced by farmers in pesticide use and seeks input from farmers to develop strategies for rational pesticide use. The research explores farmers' behavior and perceptions regarding pesticide usage. It investigates socio-economic influences on buying behavior, the level of awareness about pesticide risks and safety measures, purchasing patterns, and promotional strategies employed by a pesticide company. Findings reveal that while pesticides contribute to crop protection, farmers lack proper knowledge about their safe use and potential risks. Lack of awareness and affordability issues lead to improper application, impacting human health and the environment. The study underscores the need for tailored educational programs to improve farmers' understanding of pesticides, emphasizing safe practices and optimal usage. Providing safety gear and measuring containers, ensuring affordability, and strengthening the distribution network is a must. We highlighted the importance of integrated pesticide management, involving scientific knowledge and traditional practices to achieve sustainable agriculture. The current information contributes to the development of effective strategies that align farmers' needs with responsible pesticide use, ultimately supporting both farmer livelihoods and environmental sustainability.

Keywords:

Agribusiness; Agricultural Marketing; Agribusiness Management; Agrochemicals; Gadchiroli; Pesticides; Rural Management; Tribal Farmers

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